Shoes: Vans, Trousers: Jacqueline Young, Top: H&M, Jacket: Tally Weijl (this season)
“Love anchors the soul”
I’m a huge fan of Vans. Not because they are very comfortable and go well with many of my outfits, but because I always wear them when I am on holidays. You can imagine that I’m already in a good mood by just putting them on. They function like an anchor for me (and this is not a sailing term!).
Anchoring is something we all use in our lives, simply because there is too much information for our brain to process. In order to deal with that huge amount of information we delete, distort and generalise information, such that it suits us and our vision on the world.
Anchoring falls into that last category, generalisation. It means that when you see, hear, feel, smell or taste something that you have previously linked to certain actions or feelings, you react on that specific signal instantly. Take stopping for a red traffic light for instance. You see a red light and you instantly stop. Imagine you would think every time you drive your car: “Hey, that traffic light is red, what shall I do?” There is a direct link between seeing the light and your action. In the case of my Vans, I feel happy the moment I put them on, since I have worn them on so many happy occasions. There is a direct link between putting on my Vans and my good mood.
You can make use of this function of the brain in your communication. Teachers often do so and also for non-teachers it is very useful. Read on to find out why and how.